Tesla 

I had the opportunity to work on tons of awesome projects ranging from mobile apps, web experiences, retail experiences, to photography and art direction. Our teams were small, nimble, and typically "all hands on deck". See below for some of my favorite projects.

↑ Configurator

This experience was adapted in several forms, desktop web, mobile web, and touchscreen displays in retail stores worldwide. This was a constant work in progress as new features became available and different marketing tactics were attempted. Although labor intensive, this flow was visited by millions of people a week and served as the main source of income.

Vehicle Options →

Customers could configure their car and pay in a few simple steps.

Find us

This experience allowed users to not only see how fast we were expanding, but allowed them to plan their trip without range anxiety.

Charging App

This mobile app was designed to assist our customers plan a road trip and give them the best charging solutions along the way, and at their destination. This served as a pilot app and eventually made it's way as a main feature on the touchscreen in the car.

Tesla Autoshow app

This app would sit on a pedestal adjacent to a car at auto shows all over the world. We built a back end system that would easily swap out assets and localize the language depending on the location and car type.

This app was iterated on numerous times to update features, customer capture technology, and visual design.

Marketing + Retail

For one year I worked under George Blankenship, the creator of Apple retail stores. I designed and supplied wall graphics for over 300+ retail stores worldwide in over 20 languages.

Outside of brick and mortar stores, I created brochures for our vehicles and products and managed email campaigns. 

I also had a hand in merchandise design. From designing branded clothing, to photographing the clothes with models, to designing the e-commerce website. I spearheaded the entire process from beginning to end.